I've always loved show business. When I was young being an actress was top of the list. Well I didn't make that dream come true, but according to Tsufit in her new book Step Into The Spotlight - 'Cause All Business Is Show Business, I can still be a star.

Tsufit offers entrepreneurs a light, comedic and easy read on the many ways to add a little sparkle to your business. Her writing style harmoniously connects to the subject matter. When referring to our preconceived image of celebrity, she reinforces that "We're Not Attracted To Perfection. Look at singers. Often the most famous, the most loved are not the best. Rod Stewart. What's that all about? The guy's like 92 and still churning out hit albums!".

The entertainment world knows how to get attention, so applying some of the same tactics to a business should net the same results, right? Yes, according to Tsufit, it's all about the sparkle.

Tsufit tells the story of how she was in Vegas for a legal convention (she used to be a lawyer if you can believe it) and saw a woman with a beautiful sparkly top. She asked the woman if she could buy the top. A few weeks later Tsufit was on stage in Toronto wearing the same beautiful sparkly top. Her point: She was the buyer yet she initiated the sale. Why? Because she was attracted to it. That's what show "business" is all about. The sparkle.

Anyone whose ever written a press release know that the hook is one of the most important pieces. Tsufit identifies 25 potential hooks, that guarantee you can find a story in at least 3 of them. My favourites: The Celebrity Once Removed Hook, The "None of Our Business, But We Want to Know Anyway" Hook and the "Make Up Your Own Holiday" Hook.

To get some "show business" like quality into your business, remember "You don't have to be suitable! If you're a star, you don't have to fit in. The world will make a place for you."