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In July 2007, the WCDA team invited women entrepreneurs to apply for a one-of-a-kind makeover opportunity: the ONE MINUTE MAKEOVER (OMM). We asked our readers to tell us what they needed help with the most in order to improve their businesses. They responded with such unique and inspiring stories, it made the selection process difficult.
How it works
Like a What Not to Wear for business skills, each OMM teams up a woman business owner with an expert in a particular field to see how she can do things better and "makeover" certain business skills. Each selected candidate will be provided with an action plan to get her business into shape. Our goal is to provide these candidates with professional advice, send them on their way and check up on them three-six months later (because change takes time) to see how they've done.
Candidates will receive an hour-long consultation and 20 minutes of follow-up phone support in exchange for allowing us to share their before, during and after journey with the WCDA community.
Four incredible business women have bravely sought out guidance in order to improve their companies and we’ve teamed them up with four extraordinarily talented professionals (experts) who will provide them with advice and an action plan that will put them on the road to success.
MEET OUR OMM PARTICIPANTS AND EXPERTS
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GOAL: FINDING YOUR NICHE MARKET
Rosemarie Smith, owner of Weir Comfees, will be working with Donna Messer, ConnectUs Canada, to help market a targeted product: apparel for people who’ve had an ostomy.
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Nancy Criconet
Franchise Consultant
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Goal: presenting like a pro
Nancy Criconet, a franchise consultant, will be working with Aurea Crotty, Coutura Consulting, to learn how to present effectively during sales calls and large meetings.
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Judy Robinson
JGR Marketing
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GOAL: SUCCESS BY NUMBERS
Judy Robinson, owner of JGR Marketing, will be working with Pam Rogers Oiye, Chartered Accountant to learn the fine art of keeping track of finances for her retail business.
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GOAL: BEYOND THE BUSINESS CARD AND URL
Derschaun Monique Sharpley, owner of the Helping Individuals Succeed agency, will be working with Janette Burke, Your Marketing Magnet, to discover how to market her youth counselling agency effectively and affordably.
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Watch their businesses grow
Click on the links above to learn more about these women and their challenges, and how our experts help them hone the business skills they need to succeed.
Over the next few months, we’ll be checking in with these business women to track their progress and share some tips that you can use for your own business.
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