When you envision what success will mean to you, do you see yourself as a small fish trying to swim where the big fish do in fear of being eaten alive? Or do you believe that you have every right to swim where there are bigger fish? Do you see the ocean as a large, shared entity where all fish work in tandem? Yes, sometimes it is a fish-eat-fish world. That is why fish swim in schools—safety in numbers is an evolutionary innate trait.
Some months ago, I met a woman who was beginning her entrepreneurship in creating mouth-watering, decadent chocolate bark. We were discussing networking/marketing possibilities. I mentioned to her that she should try to get an article into a gourmet magazine, or to get on Breakfast Television or food channels, etc. Her eyes opened wide at the seemingly preposterous notion. “I thought that is something for way down the line, when I become successful,” she quipped. I suggested that one way to become successful is to approach people who wield power who can make success happen.
I quickly reminded her that even well-known people have to start from the beginning. They were probably terrified also, but they persevered. I told her that if she did not believe in her product and herself, then why would anybody? Why not dream big, now?
Approaching prominent people can be scary. We are afraid that they will think of us as insignificant, they will not have time for us, we will blunder saying something stupid or that our product or service will not be good enough for them. The truth is that many people in a position of influence are very approachable and respect the fact that you were probably afraid but took that leap of faith anyway to contact them.
What is the worst that can happen? They may say they cannot help you, but guess what; they will remember you and may even bring other referrals. If you send an immediate thank-you note and stay in touch periodically, you never know when their no will turn to yes!
I am a two-time cancer warrior. There is no greater fear than a life-threatening event. With that in mind, I may be reluctant, just like everyone else, to take a bold step and approach a renowned person, but I take a deep breath and give myself the same pep-talk as above. As Nike succinctly states, I “Just Do It.” I have spoken to many people directly who were kind and courteous and more than willing to provide me with assistance or referrals. It expanded my universe. If they cannot help me, I graciously thank them and move on, still feeling good that I took that step.
If you can’t make the approach, like fish, get support from other people who can help you boost your confidence and give you strategies to turn your fear into power.
Here are some tips for phone calls and e-mails:
• Research the person you are contacting through the web or other sources
• Read motivational books or listen to motivational medium
• Recognize your fear and use relaxation techniques
• Declare to yourself that you can do it despite your fear
• Know what you expect of them and ask it succinctly
• Speak with passion, pride and conviction
• Be polite – ask if timing is appropriate (if calling)
• Flatter the person, honestly
• Find common ground – either a referral, value…that you may share
• Use positive testimonials as leverage from those who have sampled your products/services
• Thank them
• Follow-up immediately if they provide you referrals or require more information, or a few days later if you have not heard from them
The second time around you will no longer be “cold calling” but “warm calling” and it will be so much easier.
Congratulate yourself for dreaming Big, Bold and Beautiful.
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About the Author
A second time cancer warrior and life-time learner, Heather Resnick has observed how the daunting obstacle of fear of career changes can propel or paralyze. Twenty years as a homemaker, community volunteer and mature university student has provided her with an uncanny insight to the human condition. Recognizing her own terror of change, she manifested her fear into her book Women Reworked. Her goal is simple—no matter where you are in your life, with help and a fervent belief in yourself and from the help of others who want to see you thrive, you can fulfill your dream career or follow your life's purpose. She has published articles in newspapers, magazines and online and has been interviewed by various media. Heather currently speaks and inspires groups on How to Turn Fear into Power. Visit her website at www.womenreworked.com
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